On the Internet, you need to acquire traffic in order to start making sales. However, you must be mindful about how you drive traffic. You can either buy traffic, or learn how to drive free traffic to your website. What are the pros and cons of each traffic strategy? Let’s explore.

Paid traffic.

When you are buying traffic, you can get traffic almost instantly. For example, you can buy traffic from PPC search engines, or you can buy banner advertising. You setup advertising campaigns with these networks. Once your campaigns have been approved, you start receiving traffic. Usually, the approval process takes no more than 24 hours.

If you need some traffic to test out your landing pages and offers, paid traffic is the best alternative. You don’t have to wait long before you find out whether you offer converts well or not. Use PPC, and buy about 300 to 400 clicks. That should give you plenty of data to work with. You can also buy traffic to a contact form just to collect feedback.

The downside of paid traffic is that everyone can jump on the band wagon and compete with you. You may start off by bidding $0.10 on a keyword and the campaign is profitable. But after a few weeks, your competitor forces you to bid higher. The bidding war may continue until the cost per click becomes too high for your campaigns to stay profitable.

Free traffic.

To ensure that your business don’t get heavily impacted by growing competition, always have alternative traffic sources. Free traffic from search engines can be a good long term traffic source. Hire professionals to conduct some SEO for your website. That will help to improve your rankings for various keywords. Whenever someone searches for those keywords, your site comes up on page 1 of the major search engines.

It is always easier to convert organic search traffic into paying customers because these visitors have already expressed an interest in what you have to sell. You can easily guess the intent behind a keyword search.

The downside of SEO is that you may need to wait for your site to rank well. If you don’t rank in the first two pages of the search results, you won’t receive much traffic from the search engines. Sometimes, the wait can be as long as 3 to 4 months.

However, if the search engines can deliver you long term traffic for free, it’s always worth waiting for the site to rank well. As you continue to move up the search rankings, you will receive more and more traffic. The more traffic you receive, the more sales you make, and the more money you earn. So should you adopt a free traffic strategy, or a paid traffic strategy?

Both free and paid traffic can help boost your revenues. If possible, adopt both strategies. Multiple traffic sources provide safety nets for your online business. If one traffic source dries up, you can always depend on other sources.

Stay away from online marketer that promising you millions of free traffic to your website. Buying bulk traffic doesnt work either, they dont convert well and may caused heavy server load. Justhost is now offering seo service for your website. Kindly visit our justhost blog for more justhost review.

http://www.articlebuster.com/2009/11/paid-traffic-vs-free-traffic-strategy/

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